The free website to help new writers to develop, and to help talented writers get noticed and published Books
   
Social Media for book promo I need help. << Return To Main Site

 Welcome to the YouWriteOn Forum

**News Random House & Orion Editors to continue free reviews of YouWriteOn Top Ten Writer  - publishers of many of the world's bestselling authors 

YouWriteOn Authors'  Congratulations to our many authors achieving sales and signings successes through  Waterstones, Amazon and others! 

YouWriteOn Message Board > The YouWriteOn Forum > YouWriteOn and Literary Agent News Help Search Recent Posts
Social Media for book promo I need help.
Page 1 Start New Topic Reply To Topic
rinkytink
 24 Oct 2011, 23:15 #133424 Reply To Post
This is a continuation of a previous thread really but in my day job, I have been tasked with promoting a book via social media. The aim is to achieve sales. Without giving away any trade secrets, does anyone have any experience of what might actually work that they wouldn't mind sharing. Once I've pulled it together, be more than happy to share any receieved wisdom. Happy to hear any thoughts via MBs or my e-mail.

Jo
"Tread softly - some people have bunions"
rinkytink
 25 Oct 2011, 13:05 #133462 Reply To Post
OK, I'm aware that people (eg the authors themselves) use sites and forums such like this to network and to drive traffic to their blogs/sites, presuambly in the hope of selling books/raising their profile in the blogosphere-but I wonder does it work in as much as it leads to increased sales? Is it not a very labour intensive way to get noticed & does it matter that the author is out there displaying his or her wares?
Quote: rinkytink, Monday, 24 Oct 2011 23:15
This is a continuation of a previous thread really but in my day job, I have been tasked with promoting a book via social media. The aim is to achieve sales. Without giving away any trade secrets, does anyone have any experience of what might actually work that they wouldn't mind sharing. Once I've pulled it together, be more than happy to share any receieved wisdom. Happy to hear any thoughts via MBs or my e-mail.

Jo


"Tread softly - some people have bunions"
sulcus
 25 Oct 2011, 13:37 #133465 Reply To Post
Quote: rinkytink, Tuesday, 25 Oct 2011 13:05
OK, I'm aware that people (eg the authors themselves) use sites and forums such like this to network and to drive traffic to their blogs/sites, presuambly in the hope of selling books/raising their profile in the blogosphere-but I wonder does it work in as much as it leads to increased sales? Is it not a very labour intensive way to get noticed & does it matter that the author is out there displaying his or her wares?
Quote: rinkytink, Monday, 24 Oct 2011 23:15
This is a continuation of a previous thread really but in my day job, I have been tasked with promoting a book via social media. The aim is to achieve sales. Without giving away any trade secrets, does anyone have any experience of what might actually work that they wouldn't mind sharing. Once I've pulled it together, be more than happy to share any receieved wisdom. Happy to hear any thoughts via MBs or my e-mail.

Jo




I do it every day. The results are inisgnificant but not zero.

Competitions to win stuff, that rely on the reader having read the book, but the prize has to be good & bthere's always problem of you being in 1 country & mailing potential prize across the Oceans...

Book trailers/other vids don't sell the book. Interviews and live chats don't really seem to move product either.
"A,B&E", "Not In My Name" and "52FF" (flash fiction anthology) all available on Amazon Kindle

"How a psychopath makes sweet love. I can get you ringside. Royal box even."
rinkytink
 25 Oct 2011, 16:28 #133472 Reply To Post
Your experience is particularly interesting Sulcus, having seen what you put into your YouTube performances. If you can't do, it I wonder who can. The received wisdom is that brand/reputation & therefore product sales cannot be achieved by marketing or advertising. Where social media should come into the mix, is at the interactive phase which should come after you've sold your "product" (sorry) and people want to interact with you or keep up with you.

My thoughts on selling books is that you have to build your reputation first and then seek to garner interaction via social media. I'm still not sure how this would work for fiction, and wonder has anyone tried to raise awareness via specialist media.
Quote: sulcus, Tuesday, 25 Oct 2011 13:37
Quote: rinkytink, Tuesday, 25 Oct 2011 13:05
OK, I'm aware that people (eg the authors themselves) use sites and forums such like this to network and to drive traffic to their blogs/sites, presuambly in the hope of selling books/raising their profile in the blogosphere-but I wonder does it work in as much as it leads to increased sales? Is it not a very labour intensive way to get noticed & does it matter that the author is out there displaying his or her wares?
Quote: rinkytink, Monday, 24 Oct 2011 23:15
This is a continuation of a previous thread really but in my day job, I have been tasked with promoting a book via social media. The aim is to achieve sales. Without giving away any trade secrets, does anyone have any experience of what might actually work that they wouldn't mind sharing. Once I've pulled it together, be more than happy to share any receieved wisdom. Happy to hear any thoughts via MBs or my e-mail.

Jo




I do it every day. The results are inisgnificant but not zero.

Competitions to win stuff, that rely on the reader having read the book, but the prize has to be good & bthere's always problem of you being in 1 country & mailing potential prize across the Oceans...

Book trailers/other vids don't sell the book. Interviews and live chats don't really seem to move product either.


This post was last edited by rinkytink, 25 Oct 2011, 16:29
"Tread softly - some people have bunions"
sulcus
 25 Oct 2011, 17:19 #133474 Reply To Post
Quote: rinkytink, Tuesday, 25 Oct 2011 16:28
Your experience is particularly interesting Sulcus, having seen what you put into your YouTube performances. If you can't do, it I wonder who can. The received wisdom is that brand/reputation & therefore product sales cannot be achieved by marketing or advertising. Where social media should come into the mix, is at the interactive phase which should come after you've sold your "product" (sorry) and people want to interact with you or keep up with you.

My thoughts on selling books is that you have to build your reputation first and then seek to garner interaction via social media. I'm still not sure how this would work for fiction, and wonder has anyone tried to raise awareness via specialist media.
Quote: sulcus, Tuesday, 25 Oct 2011 13:37
Quote: rinkytink, Tuesday, 25 Oct 2011 13:05
OK, I'm aware that people (eg the authors themselves) use sites and forums such like this to network and to drive traffic to their blogs/sites, presuambly in the hope of selling books/raising their profile in the blogosphere-but I wonder does it work in as much as it leads to increased sales? Is it not a very labour intensive way to get noticed & does it matter that the author is out there displaying his or her wares?
Quote: rinkytink, Monday, 24 Oct 2011 23:15
This is a continuation of a previous thread really but in my day job, I have been tasked with promoting a book via social media. The aim is to achieve sales. Without giving away any trade secrets, does anyone have any experience of what might actually work that they wouldn't mind sharing. Once I've pulled it together, be more than happy to share any receieved wisdom. Happy to hear any thoughts via MBs or my e-mail.

Jo





Only today Rachelle Gardner (US agent & social media powerhouse) blogged about writers not becoming prematurely fixated on their brand... sigh

I think I'm kind of doing it less to move product now, more for its own enjoyment. As you say the interaction with readers is a completely new thing for writers and does change the nature of the beast, both for the readers in having access to the writers and for the writers being able to talk directly to their readers.

There aren't that many really established writers using social media extensively, I think they are just too damn busy being professional writers. Joanne Harris is one of the bigger names who does use it and her last book was set in the social media world.

I don't know what the answer is to be honest. I think you're probably right about certain non-fiction being easier to market than fiction, since its target market is far clearer and easier to focus in on through social media. You can set up a Facebook page for (say) cot deaths if you've written a memoir about cot deaths and straightaway people affected by that particular issue arwe far more likely to gravitate to such a group, than for a novel that touches on cot deaths but may be a SciFi or a literary fic work...
"A,B&E", "Not In My Name" and "52FF" (flash fiction anthology) all available on Amazon Kindle

"How a psychopath makes sweet love. I can get you ringside. Royal box even."
pam1234writing
 25 Oct 2011, 18:20 #133478 Reply To Post
Quote: rinkytink, Monday, 24 Oct 2011 23:15
This is a continuation of a previous thread really but in my day job, I have been tasked with promoting a book via social media. The aim is to achieve sales. Without giving away any trade secrets, does anyone have any experience of what might actually work that they wouldn't mind sharing. Once I've pulled it together, be more than happy to share any receieved wisdom. Happy to hear any thoughts via MBs or my e-mail.

Jo


Jo, you can join in with the promotions on any FB sites. In turn your book will also be promoted. People will search you out to do blog interviews, all good grist to the mill! Start a Facebook page specifically to promote the book. Twitter is another good social media. I presume this is a paperback book we're talking about? The subject and genre will be the way forward. Knowing exactly which readership to aim for. It's a bit more difficult to promote an actual book than an e-book. Most of the support sites tend to be for Kindle authors, although people do promote printed books as well. Without knowing a little bit more about the book, the subject etc, I can only generalise on here. Waterstones are usually good with local authors. Had mine in there initially and also a couple of music stores shifted some and we sold signed copies at gigs. Rockn'roll websites promoted for me and a radio Bristol DJ did a plug too. That was easy as mine are music based, but just trying to give you an idea of where to go and mither! Hope it helps a bit. You've got my email address if you need to "talk" more about it. Cheers, Pam.
"And, in the end, the love you take / Is equal to the love you make." Lennon and McCartney 1969

Three Steps to Heaven
'Til I Kissed You
Always On My Mind
A rock'n'roll romance series by Pam Howes all available on Amazon in paperback and e-Books.
Visit my website for details.
Fast Movin' Train - A stand alone love story.
Amazon links on:
website
rinkytink
 28 Oct 2011, 00:03 #133637 Reply To Post
Thanks Pam, I've just seen this, I'm chewing this over right now but I might mither you later.


Jo

Quote: pam1234writing, Tuesday, 25 Oct 2011 18:20
Quote: rinkytink, Monday, 24 Oct 2011 23:15
This is a continuation of a previous thread really but in my day job, I have been tasked with promoting a book via social media. The aim is to achieve sales. Without giving away any trade secrets, does anyone have any experience of what might actually work that they wouldn't mind sharing. Once I've pulled it together, be more than happy to share any receieved wisdom. Happy to hear any thoughts via MBs or my e-mail.

Jo


Jo, you can join in with the promotions on any FB sites. In turn your book will also be promoted. People will search you out to do blog interviews, all good grist to the mill! Start a Facebook page specifically to promote the book. Twitter is another good social media. I presume this is a paperback book we're talking about? The subject and genre will be the way forward. Knowing exactly which readership to aim for. It's a bit more difficult to promote an actual book than an e-book. Most of the support sites tend to be for Kindle authors, although people do promote printed books as well. Without knowing a little bit more about the book, the subject etc, I can only generalise on here. Waterstones are usually good with local authors. Had mine in there initially and also a couple of music stores shifted some and we sold signed copies at gigs. Rockn'roll websites promoted for me and a radio Bristol DJ did a plug too. That was easy as mine are music based, but just trying to give you an idea of where to go and mither! Hope it helps a bit. You've got my email address if you need to "talk" more about it. Cheers, Pam.


"Tread softly - some people have bunions"
PeggieB
 28 Oct 2011, 07:37 #133648 Reply To Post

There is an excellent blog on the writing.ie site from Catherine Ryan Howard : go to guest blogs / self printed.
Very helpful.
Good luck
Peggie
rinkytink
 28 Oct 2011, 23:02 #133755 Reply To Post
Thanks Peggie B-I'm getting somewhere with this now.

Jo
"Tread softly - some people have bunions"
Page 1 Add To My Topic Watch List Start New Topic Reply To Topic
Server Time: 15 December 2017, 15:43

Powered by Zarr Forums

-

 

Adverts provided by Google and not endorsed by YouWriteOn.com.